The Importance of Great Photography

 

Research has shown that one of the most important elements that make buyers click on property images is ensuring that the images accurately represent reality. The most noticeable element of reality that is most often distorted in real estate photos is vertical alignment, or what real estate photographers refer to as verticals.
WHY ARE VERTICALS IMPORTANT?
Look at the two images below:

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Skewed verticals

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Correct verticals

 

Notice how the vertical lines in the first image are skewed and distorted? This has the unappealing effect of disrupting the viewer’s ability to connect to the image since it misrepresents real life.

In the second image, all the lines that are vertical in real life are vertical in the image, creating a much more lifelike and engaging experience. Buyers connect with the property on an emotional level, leading to clicks, showings, and ultimately sales.

Research shows that if our eyes see something that looks different than our brains think it should look like in real life, we find it hard to relate to what we’re seeing. That’s when your listing gets overlooked.

NextHome Utica Properties

Sell your house in the summer

How to Sell Your Home in the Summer

This Article By ELIZABETH WEINTRAUB entitled “How to Sell a Home in the Summer: 10 Sizzling Summer Home Selling Tips” was just too good not to share!

Spring is the most popular time of the year to put a home on the market. Fall is the second most popular time of the year to sell a home. It astounds most people that summer is not usually a popular time to sell a home. For that reason, selling a home in the summer can be a bit tricky.

Why It Isn’t Ideal
Summer is a good time for a lot of things, but home selling is not necessarily one of them. If you don’t have to sell in the summer, you might get more for your home if you wait until school starts. Why? Because in the summer:

People go on vacation.
Kids get out of school and require attention.
Summer activities distract homeowners.

Basically, there’s just too much going on during the summer to pay close attention to selling a home. Most sellers would rather wait until everything calms down in the fall. Further, most buyers are looking in the spring or fall, so there are fewer buyers to compete for your home in the summer.

If You Must Sell Your Home in the Summer
Not everybody can wait until fall to sell and relocate. Some people might be transferred to a new job in another state or be experiencing a pressing “life” issue that could necessitate an immediate sale. Here are a few things you can do to attract a summertime buyer.

Mow the Lawn Twice a Week

Grass grows faster in the summer so mow your lawn regularly. Every other lawn cutting, try mowing on the diagonal to add dimension and curb appeal.

Create Summer Curb Appeal

Curb appeal attracts people in the market to buy homes. Trim the bushes. Plant flowers. Scatter mulch. Paint your house number on the curb. Sweep the walk. Make your entrance welcoming and warm.

Decorate With Summer Accents

Look around your home for color inspiration. Add vivid blue decor items for a calming effect. Replace dark-colored accent pillows and throw rugs with brighter, summer hues.

Bring the Light Inside

If you have heavy drapes, remove them. They make rooms look smaller. Pull window blinds to the top and tape the strings underneath. Consider using tie-backs to hold open lighter-weight curtains. The only time you would leave blinds closed is if there was an undesirable element on the other side of the window, i.e., a neighbor’s trash can, and even then, open them slightly.

Have Flexible Showing Hours

Some people like to skip out of work early due to daylight savings in many states. You might find buyers are more interested in touring your home during twilight hours, just after the dinner hour.

Move Furniture Outside

Not only does moving out furniture free up more room inside the home, but it creates an outdoor living space with items you already own. It’s an illusion created for a buyer that says yes, you too can own this lifestyle.

Deliver Sparkle

Gold or silver or brass or pewter? Doesn’t matter. Mix them, if you like. Old rules don’t apply. Metals are summery. Vases, picture frames, mirrors, utensils, goblets, hanging planters, and garden gnomes all work.

Offer Summer Beverages and Snacks

Classic summer means red-and-white checkered tablecloths, potato salad, hot dogs and mustard and roasted corn-on-the-cob. Every part of the country has its own summer food traditions. Fill the sink with ice cubes and chill bottled beverages for visitors and offer a few light snacks.

Use Natural Air Freshener

Fill the air in your home with natural fragrances such as those from fresh cut roses, grown in your garden as commercial has no scent.

Control Air Temperature

There’s nothing worse than a stuffy room on a hot day. Circulate the air in your home. Even if you have to place floor fans about the home, keep the air moving. Turn down the air conditioning to a level just below your comfort zone on extra hot days. A cool indoors will keep visitors indoors viewing your home for longer.

NextHome Utica Properties

Prioritize Your Tasks Before You Move In

Moving into a new home is an exciting time, and you’re probably daydreaming about decor and paint schemes and new furniture. But before you get into the fun stuff, there are some basics you should cover first.

Change the locks

Even if you’re promised that new locks have been installed in your home, you can never be too careful. It’s worth the money to have the peace of mind that comes with knowing that no one else has the keys to your home. Changing the locks can be a DIY project, or you can call in a locksmith for a little extra money.

Steam clean the carpets

It’s good to get a fresh start with your floors before you start decorating. The previous owners may have had pets, young children, or just some plain old clumsiness. Take the time to steam clean the carpets so that your floors are free of stains and allergens. It’s pretty easy and affordable to rent a steam cleaner—your local grocery store may have them available.

Call an exterminator

Prior to move-in, you probably haven’t spent enough time in the house to get a view of any pests that may be lurking. Call an exterminator to take care of any mice, insects, and other critters that may be hiding in your home.

Clean out the kitchen

If the previous occupants wanted to skip on some of their cleaning duties when they moved out, the kitchen is where they probably cut corners. Wipe down the inside of cabinets, clean out the refrigerator, clean the oven, and clean in the nooks and crannies underneath the appliances.

Connect with our Updater.com

Updater.com is a great and free resource provided to you to direct you through the moving process. With online tools to order moving trucks, to easily forwarding your mail, and even getting your cable and internet connected all from the comfort of your own home.

All About Conference 2019

Through the week of March 25th through the 29th four of our NextHomies Jeff Rasmussen, Tammy Dillashaw, Diane Bateman, and Omar Mansour traveled to Las Vegas Nevada to attend the 3rd annual NextHome Conference 2019. There they sat through training, motivational speeches, and all about what is Next for the company.

Now back with all of the knowledge they could possibly bring back, we are here to share that knowledge with you!

1. We are excited to be doing more than ever for you!

With new marketing techniques and products available to us it makes our job even easier to advertise your home. Options such as video marketing, social media optimization, and eye-catching designs for all of our physical products we offer, we are determined to improve your home buying or selling process.

2. Our brand is bigger and better than ever!

With Luke as our fearless leader, the homes we sell automatically look more attractive to the average buyer. NextHome is new, NextHome is fresh, and NextHome is different! At conference corporate announced so many new vendors they have partnered with including how we advertise your home. NextHome has re-imagined what a yard sign should look like in front of a home. The colors we use pop and draw attention with a reflective coating that is easily seen all day and night. The shape, content, and layout offers a clean, professional look in the front of your home.

3. NextHome is where you feel like family.

Our name is representative of what we do and how we help people buy and sell properties everyday. It speaks to our industry, our careers and our passion. NextHome is representative of the steps and transitional moments experienced by clients and our communities. We are dedicated to giving our clients the best service and success when they sell and buy their next home.

What You Should Know About Using Your Home Equity

 


One of the huge benefits of owning property is the home equity you can build. But with equity comes the temptation to dip into it if a large expense or possible investment arises. There are many strategic ways to use your equity without ruining any personal financial advances you have made. The most crucial step you need to take is to fully understand your options for tapping into that money and the associated risks.

Money-HouseSimply put, your home equity is the market value of your home relative to any loan balances remaining. There are two main ways to utilize this value. Getting a home equity loan provides you with a lump sum of money that you pay off in monthly installments, generally over five to 15 years. As with any loan, you will be required to pay interest on the amount, but it is usually a fixed rate. Choosing to use a line of credit instead offers similar benefits, but instead of receiving the money up front, you are given a pool you can draw from as needed. With this option, the lender provides a maximum borrowing limit and you can choose to use it or not until it is reached.

Before dipping into your home equity in, either way, it is important to understand the possible consequences. In both instances, your home is used as loan collateral. This means if you are unable to make payments on the loan for any reason, the lender can sell your property or take your home in foreclosure. Additionally, there will likely be closing costs and fees you have to pay in association with the loan.

Top Tips for House Hunting Online

 

HUNTING FOR A NEW HOME ONLINE IS A GREAT PLACE TO START YOUR SEARCH, BUT IT SHOULD NOT BE YOUR END ALL BE ALL.
 
 
Computer-keyboard-house-for-sale-copyGood listing agents are excellent at highlighting the best features of the home, but keep in mind there may be more than meets the eye. To make the most of your time and efforts and gather a well-rounded picture of home listings online, keep the following three things in mind.

  1. Stay up to date. When you start your search, make sure you find a site that pulls up-to-date listings directly from the multiple listing service (MLS) where real estate agents actively post their most current homes for sale. Many online resources update less often or fail to remove listings that are off the market, making it more difficult to sort through the clutter.
  2. Pictures can be deceiving. Real estate photographers are experts at showing a home in the best possible light. Many use tools and strategies to boost appeal, such as a fisheye lens to make areas look larger and creative editing to make colors and textures really pop. But, often listings will not contain photos of unappealing parts of the home, like small closets or outdated bathrooms.
  3. See it to believe it. Once you find what appears to be your dream home online, call up your real estate agent and schedule a showing. You want to take the opportunity to vet the home in person and explore every part of it before beginning the offer process. Your real estate agent will help you cover all your bases and will ask questions you may not have thought of.

Calaveras County ranked No. 14 most attractive place to live

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Imagine a place more attractive and desirable to live in than San Mateo County or Napa County.
The Washington Post and the U.S. Department of Agriculture say that location is in the Mother Lode.

Calaveras County ranked No. 14 out of counties in 48 states, according to Christopher Ingraham with the Post, who used data from USDA’s natural amenities scale — an index meant to measure a county’s physical characteristics that enhance a location as a place to live — last August. The scale ranks areas based on climate and scenic beauty. Hawaii and Alaska were excluded.

Lisa Boulton, executive director of the Calaveras Visitors Bureau, said it was a wonderful thing to be ranked No. 14. She added it is great that others outside the region are starting to recognize the area.

“It’s absolutely significant,” Boulton said. “We have it in our media kit. We want to capitalize on it.”

The USDA index was created by combining six measures of “climate, topography, and water area that reflect environmental qualities most people prefer.”

At No. 17, San Mateo County just missed Calaveras. Napa was 23. Ventura County, in Southern California, came in at No. 1 on the list and Red Lake County, in Minnesota, was the least desirable place to live.

Locally, Mariposa County came in on the list at No. 15. Amador and Alpine found themselves ranked in the 20s. Tuolumne and Stanislaus were found in the 30s. Outside the foothills, San Joaquin dropped to 145. The ranking included 3,111 counties.

Click HERE to finish reading why Calaveras County is the best place to live!

The Best Kept Secrets to Selling Your Home

HGTV came out with a great article outlining all of the secret ways you can get your home sold FAST! Here is a little  bit about what the full article is about below.

Selling Secret #10: Pricing it right133994
Find out what your home is worth, then shave 15 to 20 percent off the price. You’ll be stampeded by buyers with multiple bids — even in the worst markets — and they’ll bid up the price over what it’s worth. It takes real courage and most sellers just don’t want to risk it, but it’s the single best strategy to sell a home in today’s market.

Selling Secret #9: Half-empty closets
Storage is something every buyer is looking for and can never have enough of. Take half the stuff out of your closets then neatly organize what’s left in there. Buyers will snoop, so be sure to keep all your closets and cabinets clean and tidy.

Selling Secret #8Marvin-Kitchen-Window-1: Light it up
Maximize the light in your home. After location, good light is the one thing that every buyer cites that they want in a home. Take down the drapes, clean the windows, change the lampshades, increase the wattage of your light bulbs and cut the bushes outside to let in sunshine. Do what you have to do make your house bright and cheery – it will make it more sellable.

 

 

 

Read the full article here on HGTV

Trends in Real Estate Effected by Millennial’s

millennials-in-real-estate

More millennials are pursuing home ownership now than ever before. The national home ownership rate rose to 64.4 percent in the third quarter this year—an increase of half a percentage point over a year ago, according to the U.S. Census Bureau. That’s largely attributed to the rise in new, first-time home buyers.

1. Rising Interest Rates Will Prompt Buyers to Change Strategy
Just last week, mortgage rates rose to a seven-year high, with 30-year fixed-rate mortgages averaging 4.94 percent. It’s more than likely that rates will climb over 5 percent in the new year. This will cause many buyers to pause and reevaluate their purchasing power and strategy. “Even a quarter point has a real impact on housing affordability.” This means you’ll need to take more time to help clients analyze deals and understand what their money can buy in this shifting market.

2. Increased Competition From Baby Boomers for Properties
As millennials age and grow in their careers, they are acquiring more purchase power. According to the 2018 National Association of REALTORS® Home Buyer and Seller Generational Trends Report, 30 percent of millennials purchased homes for $300,000 and higher in the past year, up from 14 percent in 2013. That means millennials and boomers are going head-to-head for the same homes today. That trend is only going to continue to grow in 2019. Both groups also seek similar amenities, including walkable neighborhoods and smaller home sizes with more upgrades. “Buyers in different generations—with wildly different points of view—are competing for the same homes. For sellers and agents, catering to two different generations in marketing homes will also be a challenge.”

3. Willing to Put In Sweat Equity
Millennials are becoming more savvy to renovations and repairs, and they may have HGTV to thank for that. “Millennial buyers are still far more aware of the work, costs, and implications of a renovation than their parents would have been. Popular TV shows mean a more educated millennial buyer who knows what to look for in terms of red flags. But also has more confidence around renovating a home to make it their own and the ability to see past outdated wallpaper or a wall that can be easily removed.” Keep this in mind as interest rates continue to rise in 2019 and you’re helping clients who want to get creative while staying in their price range.

4. Clients Who are Well-Researched and Prepared 
Millennial buyers are doing their online research and are entering the market well-prepared. “They are relying on real estate professionals not to introduce them to homes, most of which they can find online, but to show them what can’t be researched: neighborhoods that are up and coming, which properties stand to gain value in the coming years, and guidance when it comes to negotiations and inspections.”

5. Social Media’s Continued Impact
Social media will continue to influence millennials’ home-buying habits. This generation relies heavily on online reviews and social media presence to make purchasing decisions. A strong online reputation for real estate professionals is a must in catering to this market, she adds. Showcasing homes on social media—particularly Instagram—is essential for appealing to millennial clients.

 

 

Article provided by the National Association of Realtors